SOS Children's Villages is one of the biggest charity organisations in the world, and tasked us to build a mobile app for the next generation of donors.
What we worked on
Product Strategy UX Research Prototyping Mobile App Design ASO (App Store Optimization)
Year completed
2022
Background
Current fundraising methods are outdated, and SOS Children's Villages was looking to connect with the future of donors. We started off by researching the needs of the users with 100+ donor interviews. Next few steps included prototypes, that we tested on phones and in real life, to get a feeling of the app, when it's live.
Challenges
The biggest challenges we overcame where due to technical restrictions, that limited the design freedom. App Stores restrict payment apps, and leave very limited room for donations, so we had to find a user friendly way for "in-app payments". Directing the user out of the app was a no-go for us.
Outcome
We field-tested the app in one country, raising funds that helped a village in Croatia. On top of that, we created a web interface that enabled the charity workers to upload content to the app, to update users about any new information from a Children's Village. The app got discontinued in 2023.
