People say first impressions always count, so you better make a great one.

Therefore, they need to be created with purpose and clarity. But as a new business, it's often tricky to set clear goals for your landing page.

Even though there's no one-size-fits-all formula, a clear structure is essential to convert visitors into customers, contributing to your startup’s success. At Grauberg, we guide you through structuring your landing page to build trust and increase conversion rates:

1. Make Clear & Powerful Headlines

Your visitors need to understand what your business does and why they should care. Start with a compelling headline that explains your product or service and why it matters.

Tips:

• Keep it Simple and Direct: Craft a headline not longer than 5-10 words that addresses the problem your landing page solves, followed by an efficient subheadline.

• Use Strong Action Words: Action verbs like “boost,” “increase,” “improve,” “transform,” and “enhance” can make your headline more compelling.

Examples:

2. Show Benefits over Features

Focus on the benefits your product or service offers instead of just listing features. Features are important, but to get people to buy or subscribe, you need to explain how your product benefits them.

Tips:

• List 3-5 Key Benefits: Highlight the most significant benefits that make your product stand out. Keep it clear, short, and powerful.

• Support Benefits with Features: Briefly describe the features that support each benefit.

• Add Visuals: Represent each benefit visually with a symbol, icon, or picture.

• Include Use Cases: Show how the benefits apply in real life.

Examples:

3. Social Proof

Social proof is crucial for encouraging users to take action. It can come in various forms, like client testimonials, product reviews, or case studies. By adding social proof, you validate the benefits of your product or service.

Examples:

4. Clear CTA

A strong Call To Action (CTA) button should stand out on your landing page. It’s essential to use action-oriented text like “Get started now” or “Start a free trial” and position CTAs strategically.

Tips:

• Make it Visually Stand Out: Use directional cues like lines and arrows to guide visitors’ eyes to the CTA. Add hover effects for interactivity.

• Examples:

  • “Get Started Now”

  • “Book a Free Consultation”

5. Easy-to-Find Contact Information

Make sure your contact information is easy to find. After all, the goal is for visitors to become potential customers. The contact section should be intuitive, clear, and offer multiple ways for visitors to reach out.

Tips:

• Use Simple Forms or Direct Emails: Provide a contact form or an email address.

• Link Social Media Channels: Make it easy for visitors to connect.

• Example:

  • “Need help? Contact us at nik@grauberg.co or follow us on LinkedIn.”

Final Thoughts

A well-structured landing page can be a game-changer for your startup. By following these steps, you'll build trust, engage your audience, and increase conversions.

Ready to build an amazing, high-converting landing page? Contact us for a free UX Audit on how we can help you design it for your startup!