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Services

Deliverables

Brand identity, brand guidelines, strategic workshops, and a website redesign

Links

Website

SimpleBLE redesigned its website to transform from an open-source library into a commercial-ready product. The redesign introduced problem-focused messaging, clear social proof, and a structured validation path.

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The challenge

SimpleBLE's website had solid traffic but terrible conversion. Developers were landing on the site, getting confused, and leaving without understanding the product's value.

The problems:

Generic hero messaging that didn't differentiate or communicate time-saving benefits
Feature-first structure, technical specs before establishing why anyone should care
Social proof buried mid-page with no context
Ambiguous conversion path, visitors couldn't figure out when they needed to buy or what they'd get

What we did

Before and after

Discovery Workshop

We began with a comprehensive discovery workshop to align on strategy before any design work began. This collaborative session established the foundation for all subsequent decisions.

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Goals and Metrics

We defined six website objectives, from building trust to driving purchases,then prioritized the metrics that mattered: contact form conversions and pricing page traffic as leading indicators of commercial intent.

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Costumer Discovery

Working with the SimpleBLE team's existing customer knowledge and analytics, we identified two distinct buyers: technical developers at smaller companies and non-technical managers at larger firms. Both needed different things from the site.

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The Breakthrough

Customers weren't comparing features, they were comparing time wasted. They'd burned weeks on unreliable libraries that failed in production. Speed of integration ("minutes vs. hours") beat every other consideration, including price.

This single insight gave us the "minutes, not months" positioning that transformed the entire site. The message wrote itself once we knew what customers actually cared about.

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Goals and Costumer Discovery definition workshop board

Wireframes

Based on workshop insights, we developed wireframes to structure the new site architecture and content hierarchy before moving to visual design.

The homepage wireframe restructured content around a problem-solution-validation framework

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Repositioned the value Proposition

The hero section now leads with "Bluetooth integration in minutes. Not months," quantifying time savings with clear contrast. Supporting metrics appear immediately: "986+ GitHub Stars | 148+ Forks | 100% Vendor Supported."

The new herosection leads with quantified time savings and immediate social proof.

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Added a Problem-Focused Section

A new "The Challenge" section explicitly names three pain points:

Unreliable Performance: Inconsistent behavior across devices
Lack of Vendor Support: No team to contact when errors block development
Limited Platform Support: Maintaining separate implementations for each OS

The problem-focused section establishes context by explicitly naming pain points developers experience with standard Bluetooth libraries, creating immediate resonance with the target audience.

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Introduced Clear Validation Path

A "How It Works" section provides three steps with the headline "Validate the tech before you spend a dollar":

Step 01: Download from GitHub and experiment with examples
Step 02: Run tests and compare performance against other libraries
Step 03: Purchase a commercial license when ready to ship

The validation framework reduces purchase anxiety by explicitly permitting risk-free evaluation

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Elevated Customer Success Stories

Customer testimonials now appear prominently.

Testimonials quantify business impact in relatable terms and are strategically placed to provide social proof at critical decision points

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Enhanced Calls-to-Action

CTAs are strategically placed throughout to accommodate different visitor intents: "Try on Github" for technical evaluators and "See Pricing" for decision-makers.