3 Weeks to a sharper Website for Ledger’s Product Hunt Launch
Results:
Sharper Positioning
Beautiful Landing Page & Product Demo
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Intro
Ledger is an all-in-one collaboration platform. In a 3-week sprint, I helped them clarify product value, iterate on site structure, and create an animated product demo that still informs their brand today.
Grauberg was essential in shaping the concept of the story, from the problem that we address on top to the types of teams who could benefit. Without your help - especially with that great video - it would be a totally different site!
The challenge
- Website visitors don’t get the value of the product
- Conversion rate is low
- Old, outdated website that didn’t reflect product maturity
What we did
Every website project starts with a 2h workshop, identifying:
- the goal of the website (e.g. convert visitors to users)
- the core visitors, and their needs
- deep dive about the value proposition
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With the workshop done, we started to create a conversion-optimized layout, and iteratively fill it out with content.
We did a few iterations together, to finalize the design and create animations in Figma and Jitter.
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Final deliverable: A killer product demo, getting the attention of new visitors and showcasing the main features in a beautiful way.
Results:
Deliverables:
- Clear positioning, and confidence in the value proposition
- New landing page design in 3 weeks, delivered in Figma
- A product demo, that converts users
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€3.5m+ MADE BY OUR CLIENTS
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